Brand Guidelines

Guide Dogs is one of the most recognisable and best loved names in the UK charity sector. How we use and project this brand is vital to what we do and helps us continue transforming the lives of blind and partially sighted people.

You can help.  The way that our volunteers, local branches and partner organisations use our brand is very important to us ? in fact just as important as the work our marketing and communications people do.

Get the latest Guide Dogs brand guidelines

To help make life easy for you, we provide comprehensive brand guidelines that are simple to follow and include comprehensive information on use of imagery, logos, language and more. If its for a one off use it may be easier to contact the marketing team directly.

Contact our marketing team for more information

If you have any questions about these guidelines, or are seeking permission to use our logo as a third party, please contact our marketing team. We?ll be happy to hear from you, and will provide you with all the advice and support you need.