Marketing

We have a Marketing Directorate which is responsible for managing our reputation and our relations with the world at large. We split the Marketing directorate into 3 departments:

Talking Buses logo

Public Policy & Campaigns

We lead the charity sector on mobility, access and transport issues. Through Public Policy and Campaigns we look at the needs and experiences of blind and partially sighted people, and campaign for equal access to transport, buildings, goods and services. We are also working to improve the life quality and prospects of blind and partially sighted people through a radical change to rehabilitation services.

Guide Dogs logo

Marketing & Communications

Our Marketing and Communications team works to safeguard the Guide Dogs' brand, and aims to help the organisation achieve its aims and objectives by serving the needs of all other departments.  The Marketing team is responsible for strategic marketing, market intelligence, brand, photography, audio visual, corporate events and graphic design. The PR team is responsible for media relations, internal communications, publications and reputation/issues management. The Digital Media team is responsible for all digital communications including this website, our staff intranet and volunteer and trustee extranets, as well as our social media pages.

An eye researcher at work

Research & Development

Guide Dogs has been funding scientific research into human eye conditions and guide dog health since 1990. Our aim is to continue to support ophthalmic and canine research, but also to introduce a further area for research - service and technology development.