Privacy and Data Protection

The Data Protection Act

Under the Data Protection Act 1998, we have a legal duty to protect any information we collect from you. We use appropriate technologies to safeguard your data, and keep strict security standards to prevent any unauthorised access to it.

Information exchange and unsubscribing

To enable us to administer your query or order and to send you further information about our work we and the Trading Company may review these details to help us understand more about you and to contact you about our fundraising, campaigning and other work. Although we do not sell your details, we may sometimes also exchange details with other charitable organisations with similar objectives to those of Guide Dogs for mutual benefit. In addition, we may sometimes contact you with offers from companies that benefit Guide Dogs and may be of interest. By submitting your details to us, you are agreeing to allow us to share your details with the Trading Company and other organisations who may fulfil your order or query and receive such information, including via email. You can unsubscribe at any time by emailing customerservices@guidedogs.org.uk or writing to Customer Services, Guide Dogs, Hillfields, Burghfield Common, Reading, Berkshire, RG7 3YG.

What information do we collect?

Information Requests

We use contact information from web forms and emails to send you information or materials that you have requested. Your contact information is also used to contact you when necessary, for example, to fulfil a query.

Cookies and IP addresses

We measure visits to our websites in order improve their usability. The data we measure may contain personal information (an IP address and/or cookies). We do not link your IP addresses to individuals. Your IP addresses are used for internal research and promotion purposes and are not provided to third parties. Cookies issued by us only contain a unique number and therefore contain no personal data. We do not link cookies to individuals other than to recognize repeat visits.

(IP address definition - An IP address is a series of numbers that identify computers on the internet. IP addresses can theoretically be linked to an individual. Such linking requires additional information (particularly from the internet provider who issued the IP address or from the visitor themselves). For that reason IP addresses are considered personal data.)

(Cookie definition - A cookie is a small file that is stored on the computer of a visitor when they visit a website. If they visit the website again, the cookie shows that it is a repeat visit. Because the visitor is recognized though the cookie, cookies are considered personal data. In addition, cookies may contain personal data themselves.)

What happens when you link to another site?

Our website contains links to other websites. This privacy policy applies only to our site, so you should always be aware when you are moving to another site and read the privacy statement of any site which collects personal information.

We do not pass on any personal information about you to any other site when you link to another site.

Access to your information

The information we hold will be accurate and up to date. You can check the information that we hold about you by e-mailing us on customerservices@guidedogs.org.uk or writing to Customer Services, Guide Dogs, Hillfields, Burghfield Common, Reading, Berkshire, RG7 3YG.

Users 16 and under

If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to the Guide Dogs website.

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.