250 Challenge

Streamers, gamers, creators: we need YOU! Take on the 250 Challenge and help change the game for the 250 people who are told that they’re losing their sight every day.

What is the 250 Challenge?

The 250 Challenge is our epic new gaming and streaming fundraiser which launched on International Guide Dog Day (24 April). It’s all about playing or streaming your way, while taking on a fun challenge involving the number 250!

From online gaming to playing board games with friends, having fun with your Twitch community to going live with a creative challenge on social media, there are so many ways you can get involved and raise vital funds for people living with sight loss.

Why should I take part?

Every day 250 people in the UK are told they’re losing their sight. It can be devastating. People with a vision impairment are more likely to encounter depression, loneliness, and unemployment. Guide Dogs helps people with sight loss live the life they choose, but we need vital funds to do this. That’s why we need you to be a game changer and take on the 250 Challenge.

Take on the 250 Challenge

Are you ready to change the game for people living with sight loss? We’ve got loads of inspo to help you find your perfect 250 Challenge and level up your fundraising. You could:

Play your favourite game for 250 minutes
Complete 250 levels
Start a £2.50 donation train
Do 250 sit-ups, burpees, or jumping jacks
Blow up 250 balloons (and pop them?!)

Check out our resources page for lots more ideas to spark your imagination, whether you’re into online gaming, offline gaming or streaming!

Whatever epic challenge you choose, it’s all about raising vital money for Guide Dogs.

A young man wearing headphones playing a computer game. In the foreground a Golden Retriever looks at the camera

Get started now

Sign up to the 250 Challenge on Tiltify – you will need to create a Tiltify account, or log in if you have one already.
Follow the simple steps on screen to create your 250 Challenge fundraising page.
Publish your page once you’re happy with the page’s name and your initial fundraising goal – publishing is really important or you won’t be able to start accepting donations! Don’t forget to share your page on socials with your friends, family and community.
Join our friendly community on Discord to ask questions, chat to other fundraisers, and get updates on all things 250 Challenge.
Unlock incentives for hitting fundraising milestones by 16 May - take a look below.

Hit fundraising milestones by 16 May to unlock incentives

We have some awesome incentives up for grabs when you reach certain goals in your fundraising, but be quick! You need to hit these milestones by Global Accessibility Awareness Day on 16 May. Can you unlock one, two, or even all three?

Raise £50 which could cover the cost of a guide dog’s visit to the vet and unlock a Guide Dogs snapback cap to wear with pride!
Be one of the first 16 people to raise £138, which could buy a starter kit for a new guide dog partnership, and we’ll send you a Ubisoft game code and credit pack bundle. (Be quick - we have a limited number of bundles per gaming platform!)
Be one of the first three people to raise £865, which could buy a birthing kit for a guide dog mum to safely deliver her puppies, and you can choose between a cosy Guide Dogs hoodie or a £40 Zatu games voucher to spend on a wide range of online and offline games and kit!

We also have three trophies there for the taking in these categories: Most Creative Fundraiser, Champion Fundraiser, Community Spirit.

Find out more about how to get your hands on incentives and trophies in our FAQs.

Streamer Bekkiboom in Guide Dogs cap, one of the incentives

Support people with sight loss

By taking on the 250 Challenge for Guide Dogs, you’ll be helping us to provide vital services to people with sight loss, allowing them to:

Live actively – our guide dogs and specialist teams help people get out and about with confidence, going wherever school, work, or play takes them – and knowing that sight loss won’t hold them back.
Live independently – we provide expert advice and life skills training to give people the freedom to live life on their own terms, in their own way, so they can achieve their hopes and ambitions.
Live well – we support people through the emotional and practical challenges of sight loss, as well as introducing them to an inspiring community of people with similar experiences.

Freddy with his guide dog Tyson walking on university campus

Freddy's story

Freddy was born with Leber congenital amaurosis, which severely limits his vision except for some light perception. In 2022, when he was starting to prepare for university, Freddy got the news that he was being partnered with guide dog Tyson!

Freddy said, “It’s going to make such a massive difference. I’m planning to live alone in a hall of residence at uni. And obviously Tyson will be with me, he is enabling me to live away rather than at home.”

Freddy and Tyson have since gone off to university together and are settling in well.

FAQs

It’s your choice! Whether you’re a gamer, streamer, or content creator, it’s all about taking on a fun challenge involving the number 250 in a way that suits you. Visit our resources page for lots of ideas to spark your imagination, including some of our suggestions for online gaming, offline gaming, and streaming challenges. Whatever challenge you choose, you’ll be raising vital funds to support the 250 people in the UK who are told they’re losing their sight every day.
Sign up to the 250 Challenge on Tiltify – you will need to create a Tiltify account or log in if you have one already. Then follow the simple steps on screen to create your 250 Challenge fundraising page.

Tiltify is a secure fundraising platform which allows you to collect donations, with the money raised sent directly to Guide Dogs. It has a lot of special features designed to help online gamers and streamers integrate their fundraising page with their livestream, which is why we’re using it for this event. But anyone can use Tiltify to raise money for charity even if you’re not streaming!
The 250 Challenge launched on 24 April 2024 (International Guide Dog Day) so you can sign up now and start planning and promoting your fundraising challenge!

As an extra thank you for taking part, we also have some epic incentives you can unlock when you reach certain fundraising milestones by 16 May (Global Accessibility Awareness Day) – find out more in our incentives FAQ below.

You can choose to take on your 250 Challenge anytime you like, but please be aware incentives are only available until 16 May, so don’t miss out!
It’s up to you! Streaming yourself, either live or prerecorded, is a great way to promote your 250 Challenge and encourage donations, but it’s not for everyone.

One of the most popular streaming platforms is Twitch, which you can easily integrate with your Tiltify fundraising page – find out more by visiting our resources page or downloading our streamer guide. You can also livestream on YouTube.

For an easier way to share your challenge, you can also use the ‘live video’ feature on socials like TikTok, Instagram, or Facebook, or simply record yourself and post a video after you’ve finished your challenge.

Don’t want to stream at all? No problem! Just update your Tiltify page to tell friends and family when you’ll be taking on your 250 Challenge, and make sure to share your page on social media and post lots of updates and photos along the way.
As a thank you for taking on the 250 Challenge for Guide Dogs, we have some awesome incentives available to people who reach certain fundraising milestones via Tiltify between 24 April and 16 May (Global Accessibility Awareness Day).

To see which rewards you qualify for, we run regular reports on your fundraising total from your Tiltify campaign. The cut-off time when final incentives and trophies are decided is at 23:59pm (BST) on 16 May 2024. Please make sure you have added any funds raised offline to your Tiltify page before this point or they will not count.

Here’s what’s on offer:

£50 and above – Guide Dogs snapback cap.

First 16 people to reach £138 and above – Ubisoft game code and credit pack bundle (plus snapback cap).

These are only for the first 16 fundraisers to reach £138 so don’t hang around! We have a limited number of bundles per gaming platform (PC, Xbox, and PlayStation) which we will give away on a first-come first-served basis. If you qualify, we will contact you via email as soon as possible to ask your preference, however we cannot guarantee to fulfil this. Once they’re gone, they’re gone!

First three people to reach £865 and above – cosy Guide Dogs hoodie or a £40 Zatu games voucher to spend on a wide range of online and offline games and kit (plus Ubisoft game code and credit pack bundle if eligible, and snapback cap).

These are only for the first three fundraisers to reach £865. If you qualify, we will contact you via email to ask whether you’d like the hoodie (and your choice of size/colour), or the voucher.

Please note the incentive thresholds listed above do not include Gift Aid. All incentives are non-exchangeable and a cash alternative will not be offered.

Trophies:

Most creative fundraiser – this trophy is for the most imaginative, off-the-wall 250 Challenge! To be considered, let us know what you’re doing in our Discord server or by emailing gaming@guidedogs.org.uk.

Champion fundraiser – this trophy will go to the person who raises the most!

Community spirit – this trophy is for the all-round good-egg who does the most to support other 250 Challenge fundraisers in our Discord server.

Incentives and trophies will be sent out after 16 May 2024. Please note posted items may take a few weeks to arrive.

You can fundraise on another platform such as JustGiving if you choose, however, incentives for the 250 Challenge are only available when you fundraise through Tiltify.

Got another question?

Email us or join our Discord server.

gaming@guidedogs.org.uk

In this section...

A Golden Retriever looks at the camera as it’s being stroked. Behind is a gaming PC lit by bright neon lighting

250 Challenge resources

Need help planning or promoting your 250 Challenge? Check out our inspiring challenge ideas, how-to guides, and downloadable resources to help level up your fundraising.

A smiling woman wearing a headset sitting in front of a gaming PC. The room is lit in bright pink and blue neon lighting

Gaming and streaming for Guide Dogs

Whether you're a regular streamer, gaming pro or just starting out - you can start fundraising and play a vital part in supporting people living with sight loss in the UK.