A recipe for success

A good year, much like a good cake, requires the right ingredients. 2014 was a good year for Guide Dogs campaigns, a very good year, in fact it was the best year we’ve ever had!

A new law to protect guide dogs from attacks came into force, two Pavement Parking Private Member’s Bills were put forward, a UK wide bus tour promoted the Talking Buses campaign, two petitions were handed in to 10 Downing Street, over 170 MPs met us at the Party Conferences, the Bus Minister had a puppy named after her, MPs received personal comments from constituents contained within bus timetables and Christmas crackers, I could go on. Watch our video for some of our team’s favourite highlights of the year.

How did we achieve these successes? Like I said at the start, it’s about the right ingredients, several dollops of research, a pinch of imagination, and a lot of elbow grease, but by far the biggest and most important ingredient of all? You! We now have 25,000 campaigners who help us in all sorts of ways; writing to MPs, signing petitions, taking part in surveys, putting up posters, even writing birthday card messages for the Bus Minister! A staggering 46,000 campaign actions were completed in 2014, that’s more than three times as many as were taken during 2013!

So what’s next? With your help we can make 2015 an even bigger success. Join our campaigner mailing list, check out our campaigns webpages, or follow us on Facebook and Twitter.

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Jemma Brown, and attacked guide dog Gus on Daybreak

To access a larger version of the video, click the 'full screen' icon in the window. There are screen reader accessible buttons for simple control of the video.


Talking Buses is a game changer

To access a larger version of the video, click the 'full screen' icon in the window. There are screen reader accessible buttons for simple control of the video.