Standing out from the crowd

You may have noticed some changes going on at Guide Dogs. Our new look website is just part of a bigger drive to make sure we get noticed for all the right things.

An estimated 180,000 people with sight loss still find it hard to leave home alone. This is unacceptable. Guide Dogs is developing new services to ensure we can help more of these people to live their lives on their own terms.

We want to be able to provide more life transforming guide dogs. We also realise a guide dog is not for everyone, so we need to look at different services such as sighted guiding, to help people get out and about.

However, we know we are going to need more support if we are going to be able to help more people. We need more volunteers to give their time and we need to increase our fundraising activities.

Currently, awareness of Guide Dogs amongst the UK public is at unacceptably low levels and this not only affects our ability to raise the funds we need, but also prevents us from attracting vital volunteers.

Our new look is just one of the things we are doing to make us more relevant, broaden our appeal and ultimately, bring in new supporters and help us raise more funds. We need to change if we are going to compete with other well known charities.

It is based on the idea of “high visibility”. We’ve chosen the colours to be different, but we’ve also chosen them because we want to be clear, legible and easy to read. Whilst you’ll see this reflected in our new look, you’ll also see it reflected in the way we speak.

We feel confident that it will start to help us really stand out from the crowd.