Guide Dogs joins the Institute of Customer Service

Guide Dogs has joined the Institute of Customer Service, the professional body for customer services, underlining the charity's commitment to improving customers' overall experience of the organisation.

Over the coming months, a cross-section of Guide Dogs staff will form a Customer Standards Group to explore what customers experience when they interact with the charity, how it contacts customers and how they contact Guide Dogs. The aim is to improve the experience of everyone who comes into contact with Guide Dogs.

Guide Dogs' Building Extraordinary Partnerships strategy puts the customer at the heart of everything the charity does. By creating standards for everyone to work towards, Guide Dogs hopes to lead the way in the charity sector for service and customer satisfaction.