Two brothers sit at a table laughing together, one of the brothers holds a bottle of hot sauce he's used in a prank.

Life-changing services

We provide support to anyone affected by a vision impairment at every step of their journey.

We’ve launched our latest campaign to raise awareness of the work we do. Our advert is centred around the story of sibling rivalry between two brothers, one who goes on to lose his sight. It shows how our services enable him to continue to live actively, independently, and well and how, with support, families can overcome the challenges of sight loss.

Meet Ralph

Ralph is currently starring in our TV advert. In real life, he’s been working with Helen and Lynda, Habilitation Specialists from Guide Dogs, since he was three-years-old.

With their support, Ralph has the confidence to make the most of what life has to offer and is learning all the skills he needs to be independent in the future.

Read Ralph's full story

A young service user is learning kitchen skills guided by his Habilitation Specialist

How we can support you

We help people with a vision impairment achieve things many imagine are impossible; dreams, hobbies, passions, careers. When others think it can’t be done, we find the way.

By understanding what someone with sight loss wants from life today and tomorrow we can help them plan to achieve it. And we’ll support them at every step.

Ringo, a guide dog who stars in our TV advert, stands wearing his guiding harness on a sunny day.

We have a wide range of services, with and without dogs, and can help access support from other organisations.
We teach vital mobility and life skills, helping children to understand and explore the world around them.
Our guide dogs and our sighted guide volunteers, give people with sight loss the confidence to get out and about safely. Whether it’s helping them get to work, to a regular exercise class or to the shops, they provide life‑changing practical support every single day.
Our experts can help with a whole range of skills and ambitions, from improving white cane skills to understanding how technology can help with everyday tasks.

Meet Josh

Josh experienced a rapid deterioration in his vision at 15, after he was diagnosed with a genetic condition called Leber's hereditary optic neuropathy. But it wasn’t until 2019 that he applied for a guide dog, after being hit by an electric car. His guide dog Ringo gave him his confidence back and now the pair are starring in our new advert.

Read Josh's full story

A guide dog owner and his guide dog walking along a pavement

Our services and support

Find out more about the broad range of services we offer to adults and children with a vision impairment and their families.

Ralph and his Habilitation Specialist Lisa practise cane skills in the garden in a clip from the Guide Dogs TV advert.

Contact Guide Line

By understanding what someone with sight loss wants from life today and tomorrow we can help them plan to achieve it. It all starts with a conversation.

Behind the scenes of our TV advert

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I loved filming the advert and it’s really true to life! Guide Dogs has supported me since I was tiny and they’ve taught me lots of the things we see my character learning, like cooking skills and how to use a long cane.

Ralph

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