Privacy policy

On this page

Who we are?

Guide Dogs is a working name of The Guide Dogs for the Blind Association.
Registered Office: Hillfields, Burghfield Common, Reading, Berkshire RG7 3YG. A company limited by guarantee registered in England and Wales (291646) and a charity registered in England and Wales (209617), Scotland (SC038979) and Isle of Man (1334)
Tel: 0118 983 5555 Email: 

Guide Dogs also operates Guide Dogs Shop@The Guide Dogs for the Blind Association (Trading Company) Ltd (291646) its privacy policy can be found on the website.

Our Data Protection Officer is Phillippa T.Caine.

If you have any questions regarding our Privacy Policy, please write to her at:

Guide Dogs
Burghfield Common
Berkshire RG7 3YG

Or email us

What do we do?

At Guide Dogs we are building Extraordinary Partnerships for every person who is blind and partially sighted. Achieving mobility is a journey that is personal and unique.

  • Our vision is for a society in which people who are blind and partially sighted enjoy the same freedom of movement as everyone else
  • Our purpose is to deliver the guide dog service and other mobility services, to break down legal and physical barriers and to enable people who are blind and partially sighted to get around on their own
  • Our values mean that we will always seek to be trustworthy and transparent, that we will always be innovative and responsive and that we will collaborate with others whenever it is to the benefit of people who are blind and partially sighted.

Collection of Data through ‘Cookies’ on the Guide Dogs Website

We employ a number of cookies across our website in order to enhance the user experience, and ensure that we are able to provide the relevant content that our visitors might expect.
To do this we use a combination of session, persistent and third-party cookies.

  • Session Cookies allow our users to link their actions during browser sessions - they expire after a session and are not stored long term. We use this type of cookie to maintain a user session on the website. We also use session cookies to collect data on how visitors use our website, for example what type of browser they are using and what pages are most visited.
  • Persistent cookies are stored on the user’s device in-between browser sessions which allows preferences or actions of the user across a site to be remembered. We use persistent cookies to make our website more accessible to users. These cookies help us to provide the user with the text size and colour options they require without having to keep inputting these settings.
  • Third party cookies are set by a domain other than the one visited by the user. We use these cookies for our work with third party organizations to allow us to understand the journey that our visitors take to get to our website.

Marketing (targeting or advertising) cookies

These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They remember websites you have visited and that information is shared with other parties such as advertisers. 

You can change your settings on your browser to prevent cookies from being stored on your computer or mobile device without explicit consent. Your browser's ‘help’ section will normally provide details on how to manage the cookie settings. You can also learn more about tailored online ads and your choices to opt out of them.

What happens when you follow a link to another site?

Our websites contain links to other websites. This privacy policy applies only to our sites, so you should always be aware when you are moving to another site and read the privacy statement of any site which collects personal information.
We do not pass on any personal information about you to any other site when you link to non-Guide Dogs websites.

My cookie settings aren't saving

In order for cookie preferences to be stored on your device, Do Not Track browser settings must be disabled. On mobile devices you can find these in your settings as detailed below:

iPhone: Settings > Safari > 'Ask websites not to track me'
Android: Settings > Advanced > Privacy > Do Not Track On
Chrome: Settings > Advanced Settings > 'Send a "Do Not Track" request with your browsing traffic'

Notification of changes to this privacy policy

This privacy policy may change from time to time, for example to reflect new legal requirements. If it changes we will place an updated version on this page. Please review this page regularly to keep up-to-date with any changes to the Privacy Policy.

What to do if you are not happy with this Privacy Policy?

In the first instance, please talk to us directly so we can help resolve any problem or query. Our friendly supporter services team can help, or you can contact our data protection officer.

You can also register with the fundraising preference service (FPS). This service is run by the Fundraising Regulator and allows you to stop email, telephone, addressed post, and/or text messages from a selected charity or charities by using the Fundraising Regulator or by calling 0300 303 3517. Once you have made a request through the FPS, we will ensure that your new preferences take effect within 28 days.

You also have the right to contact the Information Commissioners Office (ICO) if you have any concerns about Data Protection online or by calling their help line: 0303 123 1113.