By My Side 2018-2023

Our ambition is a future where every person with sight loss has the confidence and support they need to live their lives to the full. Our Future Direction and Strategy Overview explains how we aim to reach and support many more individuals over the next five years, from 200,000 people today, to 500,000 by 2023. 

Our ambition, purpose and values

Our ambition

A future where every person with sight loss has the confidence and support to live their lives to the full.

Our purpose

To provide life-changing services for the independence of people living with sight loss and their friends and family.

Our values

Are rooted in the needs of people with sight loss. We aspire to be:

Open

We listen to and work with others, and we are inclusive in everything we do. We share our expertise and experience with anyone who can benefit from it and always seek to learn from others.

Passionate

We are positive and passionate about our life-changing work and will challenge everything that prevents people with sight loss living full and rewarding lives.

Innovative

We strive to continuously improve the services we provide and will never stop innovating. The only way we can change the world for even more people with sight loss is by embracing new technologies and new ways of working.

The problems we are here to solve

Despite the devastation caused by sight loss, 70% of adults receive no support within the first 12 months of diagnosis, and are likely to encounter poor education, high unemployment, depression, loneliness and financial insecurity throughout their lifetime.

The rise in the UK’s elderly population continues to impact social care. With shortages in funding, local authorities have prioritised the services they provide, leaving the third sector under great pressure to plug gaps.

Childhood sight loss is on the increase. There are around 35,000 children and young people living with a vision impairment in the UK. Some 80% of a child’s learning takes place using vision, and every day they go without support can affect their development.

Yet we know that the public does not find our charitable cause as engaging as other causes; people fail to relate to the issue and consequently we need to work much harder to build emotional connections with the public.

The majority of individuals with sight loss are likely to encounter high unemployment, depression, loneliness and financial insecurity throughout their lifetime.

More services for our customers

We will be led by the needs of our customers and will deliver services and support tailored to their specific needs.

By introducing new services, embracing new technologies, digitising some of the ways we provide services and collaborating with other charities and organisations, we will be able to support thousands more people living with sight loss than we do today.

  1. Canine services
  2. In-person services
  3. Online and telephone service
  4. Influencing and campaigning
Our wonderful dogs will remain at the heart of our organisation, and we will ensure we make the best use of each and every one of them by expanding the type of canine support we offer.

Continue reading to discover more about our strategy

A guide dog owner and friend sit at the beach with the guide dog sat between them Our Future Direction and Strategy Overview