Guide Dogs is a working name of The Guide Dogs for the Blind Association. Registered Office: Hillfields, Burghfield Common, Reading, Berkshire RG7 3YG. A company limited by guarantee registered in England and Wales (291646) and a charity registered in England and Wales (209617) and Scotland (SC038979) and the Isle of Man (1334)
Tel: 0118 983 5555 Email: guidedogs@guidedogs.org.uk
Website: www.guidedogs.org.uk
Our Data Protection Officer (DPO) can be contacted by emailing Data Protection Officer or writing to the DPO at the address below:
Guide Dogs
Hillfields
Burghfield Common
Reading
Berkshire RG7 3YG
At Guide Dogs we are building Extraordinary Partnerships for every person who is blind and partially sighted. Achieving mobility is a journey that is personal and unique.
At Guide Dogs we are committed to both protecting & respecting your privacy and we take data protection very seriously.
As you browse our website, get in touch with us, or use our services we collect information. This allows us to understand what you are interested in, and helps us improve the way we communicate with you about our services and fundraising.
We will never exchange or sell your information to another organization for their own marketing purposes. We know that this is important to you, and want to reassure you that you are always in control of how we use your personal information with regards to marketing and fundraising activities.
However, we do need to collect and use your personal information for carefully considered and legitimate business purposes, which help Guide Dogs raise funds effectively and deliver our life-changing
services.
This statement explains how Guide Dogs collect and uses your personal information, what data we collect, our legal basis for its use, and also your rights in respect of personal data.
The terms of this statement may change from time to time, so please check it regularly. Under the data protection law, we have a legal duty to protect any information we collect from you. We use appropriate technologies to safeguard your details, and keep to strict security standards to prevent unauthorized access to it.
We need to use your information to deliver our services and for the purposes below. We may not use your personal information for all of these purposes, it will depend on our relationship with you.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
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These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
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What happens when you follow a link to another site?
Our websites contain links to other websites. This privacy policy applies only to our sites, so you should always be aware when you are moving to another site and read the privacy statement of any site which collects personal information. We do not pass on any personal information about you to any other site when you link to another non-Guide Dogs' site.
Information Security
We use cloud based systems to process our data and, as such, this data may be processed outside of the EEA. We adopt the Information Commissioners approved measures when we process outside of the EEA which means that all processing conducted in a location outside of the EEA is carried out in accordance with European Data Protection regulations. If you require further information, please contact our Data Protection Officer.
By submitting your personal data, you agree to this transfer, storing or processing. We will take all the steps necessary to ensure that your data is treated securely and in accordance with this privacy policy.
All information you give to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
This privacy policy may change from time to time, for example to reflect new legal requirements. If it changes we will place an updated version on this page. Please review this page regularly to keep up to date with any changes to the Privacy Policy.
This policy was last updated Friday, 5 September 2025.
In the first instance, please talk to us directly so we can help resolve any problem or query. Our friendly supporter services team can help on 0800 953 0113 or by emailing us, or you can contact our data protection officer.
You can also register with the fundraising preference service (FPS). This service is run by the Fundraising Regulator and allows you to stop email, telephone, addressed post, and/or text messages from a selected charity or charities by using the Fundraising Regulator or by calling 0300 303 3517. Once you have made a request through the FPS, we will ensure that your new preferences take effect within 28 days.
You also have the right to contact the Information Commissioners Office (ICO) if you have any concerns about Data Protection using their helpline 0303 123 1113 or their website.
| Source | Description | Link |
| NexisUK | Global News Archive | www.nexis.com |
| 192.com | UK Electoral Roll and Directory Inquiries | www.192.com |
| Factary Phi | Prospect Research & Services | factary.com |
Current data protection law identifies six legitimate ways to process personal data. Guide Dogs has assessed that the following are relevant to the purposes that we are processing personal information for as listed above.
Legitimate Interest
The law permits personal data to be collected and used if it is necessary for a legitimate business interest of the organisation, providing it is used in a fair, transparent way and does not unduly impact the rights of the individual concerned.
Consent
Guide Dogs will ask you for your consent to send you marketing and fundraising emails, and text messages or to telephone you. You can change your consent for these channels at any time by contacting our Supporter Experience Team on 0800 953 0113 or by emailing us.
Contractual Relationships
If you have signed a Volunteering Agreement or entered into a contract for provision of services with Guide Dogs then this is a Contractual Relationship, and you should refer to your terms and conditions.
When we use your personal information, we will always consider if it is fair and balanced to do so and if it is within your reasonable expectations. We will always balance your rights as an individual against our legitimate interests.
We collect and use your personal information such as name, address details, email address, telephone numbers, date of birth, IP address and information regarding what pages you have accessed on our website. We also collect information about the services you use, any purchases or financial transactions you make, or marketing contact preferences you give. We maintain a record of communications we send you and we may log any communications that you send us.
If you have kindly Gift Aided your donation to Guide Dogs, we must record the fact you are a UK taxpayer, and we must maintain a record of the amount of Gift Aid we have claimed.
We may participate in social media marketing, which enables us to display adverts to our existing supporters when they access certain social media platforms. We may provide your email address, mobile number and address to a given social media platform so they can determine whether you are a registered account holder with them. Our adverts may then appear when you access their platform. Your data is sent in an encrypted format that is deleted by the social media provider if your email does not match their records. Any social media provider that we work with will be under a contract with us and they will have to undertake not to use your information for any other purpose.
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These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
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These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
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