The Guide Dogs Puppy Appeal

Training pups to become life-changing guide dogs.

Every day, 250 people in the UK begin to lose their sight – that’s one person every six minutes. 

Living with sight loss can be incredibly difficult. But our dogs transform the lives of people with vision impairments; being partnered with a guide dog reduces loneliness and enables people with sight loss to get out and live the life they choose. 

Join the pack and support the Guide Dogs Puppy Appeal this October and help our puppies to become life-changing guide dogs.


About the Guide Dogs Puppy Appeal  

Every year around 1,350 puppies start their journey to become a guide dog. But it costs £77,000 to breed, puppy raise and train each guide dog so that they can transform the life of someone with sight loss. 

We need your help to turn these pups into life-changing guide dog partnerships. We can’t do this alone. The guide dog service receives no government funding, we rely on donations to continue our life-changing work. 

Fundraiser wearing a Guide Dogs t-shirt and dog ears smiling at a café counter whilst someone donates to a collection box

How you can support the Guide Dogs Puppy Appeal

Join the pack and fundraise any day this October, any way you like, to help our puppies to become future life-changers. There are so many fun ways you can get involved, either with your friends and family, your colleagues, school, community, or on your own.

Other ways you can support 

By donating your time as a fundraising volunteer or simply following one of our pups on their journey to become a guide dog, you’ll be helping our puppies to become life-changing guide dogs, giving freedom and independence to people with sight loss. 

Guide Dogs volunteer talking to two people.

Make a real difference in your local community by raising awareness of Guide Dogs with a group of like-minded people. You could join in a supermarket or street collection, host a pub quiz, or build connections with local schools and companies. The opportunities are endless! 

A child is wearing a Guide Dogs Teemill top saying 'puppy love'

Support the Guide Dogs Puppy Appeal when you shop clothing and accessories on the Guide Dogs Teemill store. We receive a royalty on every purchase which helps us raise and train the life changers of tomorrow, so you can support Guide Dogs in style.

A Guide Dogs puppy running in the grass

Sponsor a guide dog pup in training and follow their journey to become a life-changer for someone living with sight loss. You’ll get to choose from three puppies and receive regular Pupdates with exclusive content.

A close-up of someone's hand holding coins donating to a Guide Dogs coin collector

Pay in the money you raised, or make a donation, and be part of helping our pups on their journey to become a guide dog.

Support life-changing guide dog partnerships, like Emma and Archie

By supporting the Guide Dogs Puppy Appeal this October, you’ll be helping raise and train our amazing pups so they can become life-changing guide dogs, just like Archie. When Emma applied for a guide dog, she hoped it would make her commute for work easier. What she didn’t expect is how much being partnered with guide dog Archie would improve and change every part of her life for the better. 

The bond I have with Archie is so strong. He’s my eyes, my left arm, he’s my best friend. Archie has made me so much more confident in myself – he has absolutely changed my life.
Emma, guide dog owner
A guide dog owner sitting on a bench smiling with their guide dog by their side

Ever wondered how a puppy becomes a guide dog?

Our Pups to Partnerships documentary features insights into what it takes to breed, raise and train a guide dog. You’ll also learn how we carefully match our qualified guide dogs to form life-changing partnerships. 

It’s such an honour to have such an important puppy named after me and support the Guide Dogs Puppy Appeal. Titch seems to be a very confident and bright little chap – I’m sure he’s got what it takes to become a guide dog someday. I’m looking forward to following his progress in the meantime.
Alan Titchmarsh

Get in touch

However you choose to help, we’ll support you all the way! Our team is available 9am-5pm Monday to Friday.

0345 143 0192