People's Postcode Lottery

Together with players of People’s Postcode Lottery, we are helping people with sight loss lead active and independent lives.

What we've achieved

Thank you to players of People's Postcode Lottery for supporting Guide Dogs' life-changing work.

Players are funding the lifetime of an entire litter of nine life-changing guide dog puppies. From breeding and expert training through to supporting volunteers who care for and board our puppies, and then ultimately life as an extraordinary guide dog. Players' support also ensures our dogs have a great life in retirement after years of delivering amazing service!

Guide dogs each provide around eight years of support to their new owners. By funding these nine puppies, players will enable around 72 years of mobility and independence for people living with sight loss and their families.

Without guide dogs, many of our owners would not have the mobility to access higher education or employment. Beyond mobility, our guide dogs also provide companionship, combat loneliness and isolation, as well as help people to be part of their community.


Additionally, support from players funds the implementation of a unique guide dog training programme. This not only harnesses the power of positive reinforcement for our dogs but changes how we train, care and manage our furry family. Our programme will accelerate our capacity to partner trained guide dogs with more people with sight loss.

Alastair Floyd, Head of Philanthropy and Partnerships, said: “Players’ support is amazing and together we will be there for people with sight loss giving practical, emotional and life-changing support. We have a unique and fantastic relationship with players who have raised more than £3.5 million for Guide Dogs over the last two years”.

Hazel Johnstone from the charities team at People’s Postcode Lottery commented;

Thanks to players of People's Postcode Lottery, nine little dogs have a big future ahead of them – becoming life-changing guides for partially sighted or blind people. We can't wait to follow their training journey and it's a real privilege for us to be working with Guide Dogs.

Players' support is crucial now more than ever to meet the growing demand for our guide dogs and other services. We would like to thank all players for helping people with sight loss - enabling them to lead active and independent lives.

Meet the player-funded puppies