People's Postcode Lottery

Together with players of People’s Postcode Lottery, we are helping people with sight loss lead confident and independent lives.


What we've achieved

Our amazing partnership with People’s Postcode Lottery generates funds from players to support Guide Dogs' life-changing work.

Players of People’s Postcode Lottery are funding the lifetime of an entire litter of guide dog puppies. From breeding and expert training through to supporting volunteers who care and board our puppies, we create extraordinary partnerships between guide dogs and their owners. Your support also ensures our dogs have a great life in retirement after years of delivering amazing service!

Additionally, support from players funds the implementation of a unique training programme. This not only harnesses the power of positive reinforcement for our dogs but changes how we train, care and manage our furry family. Our programme will accelerate our capacity to partner trained guide dogs with more people.

Alastair Floyd, Head of Philanthropy and Partnerships, said: “Players’ support is amazing and together we will be there for people with sight loss giving practical, emotional and life changing support. We have a unique and fantastic relationship with players who have raised more than £1 million for Guide Dogs”.

Hazel Johnstone from the charities team at People’s Postcode Lottery commented;

Thanks to players of People's Postcode Lottery, nine little dogs have a big future ahead of them – becoming life-changing guides for partially sighted or blind people. We can't wait to follow their training journey and it's a real privilege for us to be working with Guide Dogs.

The demand for guide dogs and our other vital services is continuing to rise, so players' support is of increasing value to Guide Dogs.

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