People's Postcode Lottery

Thanks to the players of People’s Postcode Lottery, we are helping people with sight loss lead active and independent lives.

What we've achieved 

The amazing support from players is funding the lifetime of an entire litter of nine life-changing guide dog puppies. From breeding and expert training, supporting volunteers who care for and foster our puppies, through to life as an extraordinary guide dog. Players' support also ensures our dogs have a great life in retirement after years of providing independence and mobility to people with sight loss.

Each guide dog provides around eight years of support to its owner. By funding these nine puppies, players will enable around 72 years of mobility, helping people to live the lives. they choose.

Without guide dogs, many of our owners would not have the confidence or ability to access higher education or employment. Beyond mobility, our guide dogs also provide companionship, help combat loneliness, isolation, and enable people to become an active part of their community.

Thanks to players of People's Postcode Lottery, nine little dogs have a big future ahead of them – becoming life-changing guides for partially sighted or blind people. We can't wait to follow their training journey and it's a real privilege for us to be working with Guide Dogs.
Hazel Johnstone, The Charities Team at People's Postcode Lottery
People's Postcode Lottery Presenter Danyl Johnson holding player-funded puppy Ziggy

Meet the player-funded puppies


How player-funded Training and Behaviour Advisors are helping us create more guide dog partnerships

Players of People's Postcode Lottery are also funding the roles of 11 Training and Behaviour Advisors who, in turn, are helping us to roll-out our unique guide dog training programme. This programme not only harnesses the power of positive reinforcement for our dogs but also standardises how we train, care for and manage our furry family. It's helping us accelerate our capacity to partner more trained guide dogs with people with sight loss.

Thank you players!

Players' support is crucial now more than ever to meet the growing demand for our guide dogs and other services. We would like to thank all players for helping people with sight loss - enabling them to lead active and independent lives. Recent funding is awarded by Postcode Animal Trust, who People's Postcode Lottery manage lotteries for.

Alastair Floyd, Head of Philanthropy and Partnerships, said: “Players’ support is amazing and together we will be there for people with sight loss giving practical, emotional and life-changing support. We have a unique and fantastic relationship with players who have raised more than £3.5 million for Guide Dogs since 2018.”