Executive Directors

Guide Dogs’ Executive Team is accountable for our vision and strategy. It is responsible for the day-to-day management of Guide Dogs, acting under delegated authority given to it by the Board. It is important for Guide Dogs to have a highly effective leadership team in these senior roles.

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Tom Wright CBE, Chief Executive

Before becoming Chief Executive, Tom led the merger of Help the Aged and Age Concern England in 2009 to create Age UK. He was their Chief Executive for over eight years and was also chair of the Richmond Group of 14 leading health charities.
Tom has extensive experience in the health and social care sector and is a Non-Executive Director of NICE (National Institute of Health and Care Excellence). He is also a trustee of the Leeds Castle Foundation and a Trustee of the Imperial War Museum Development Board. His professional background is in marketing and consumer services as Managing Director of Saga and as Marketing and Development Director of Center Parcs.
His personal interests include volunteering for Guide Dogs as a puppy walker and breed stock holder, running marathons, and history in general.

Deirdre Evans, Chief Financial Officer

Photograph of Deirdre Evans, Chief Financial Officer at Guide Dogs

Deirdre became Chief Financial Officer of Guide Dogs in 2018. She has worked in the charity sector since 2011, most recently as CFO for The Challenge - a leading UK charity, striving to build a more integrated society. Prior to that, she was the Deputy Finance Director with the National Trust.

Deirdre's career path started in the natural resource industry with BG Group, and continued with BHP Billiton. During her career she developed and led asset management, business development and finance, operating across international and multi-location environments. Deirdre is married and has three children.

Emma Foulds, Director of Marketing, Digital and Influencing

Photograph of Emma Foulds, Director of Marketing, Digital and Influencing at Guide Dogs

Before joining Guide Dogs, Emma was a director at Brand Learning, Accenture, providing strategic consultancy to companies including M&S, AstraZeneca, Beiersdorf and Barratt Homes. Emma has been a trustee of Crisis for seven years, helping them with marketing, brand and communications.

Prior to this, she was at Procter and Gamble and managed a number of their beauty brands including Max Factor, Olay and Oral B. In her spare time, Emma is Mum to three children and attempts to go to the gym.

Maria Novell, Director of Fundraising

Photograph of Maria Novell, Director of Fundraising at Guide Dogs

Maria joined Guide Dogs in 2008, working in a variety of fundraising roles prior to becoming Director in January 2018.

Before coming to Guide Dogs, Maria worked in marketing roles in commercial organisations, before moving to the third sector with positions at the RNLI and the British Liver Trust.

Maria is a member of the Institute of Fundraising and for the last year has Chaired a coalition of 35 Charities.

Pete Osborne, Director of Operations

Photograph of Pete Osborne, Guide Dogs Director of Operations

Pete joined Guide Dogs in May 2014 as Head of Mobility Services, managing the Hull mobility team and covering East Yorkshire and Lincolnshire. He was later appointed the Regional Head of Operations for the North East, covering Hull, Leeds, Sheffield, and Newcastle. Prior to that Pete worked for the RNIB, latterly as Head International Development and Partnerships/Chief Braille Officer but also in previous roles which took him worldwide. Pete took over from Wendy Rankin as Director of Operations here at Guide Dogs on 1 December 2019. He has an MBA with distinction from the University of Loughborough and BA/Hons English and Phonetics from the University of Leeds and his current guide dog is a four-year-old yellow Labrador/golden retriever cross called Nyle.

Kathryn Ward, Director of People & Performance

Photograph of Kathryn Ward, Director of People & Performance for Guide Dogs

Kathryn joined as Director of People & Performance in September 2019. Her remit includes People Services, Leadership, Learning & Organisation Development, Legal, Compliance & Safeguarding, and Volunteering. She is the key sponsor for the Team Guide Dogs transformation programme, as well as Diversity & Inclusion and Wellbeing.

Before joining Guide Dogs, Kathryn was Director, Senior HR Business Partner at Sotheby’s, and was a driving force behind their Corporate Social Responsibility program. Prior to this, her career was focused in HR in the City, with a short break sailing round the world in the 2004 Global Challenge. She brings a strong focus on the positive impact of bringing respect, equality, growth and well-being as fundamental values in the work environment.

Kathryn’s home life revolves around two cats, two children, one husband, daily yoga, infrequent running, and a sadly neglected garden.