Executive Directors

Guide Dogs’ Executive Team is accountable for our vision and strategy. It is responsible for the day-to-day management of Guide Dogs, acting under delegated authority given to it by the Board. It is important for Guide Dogs to have a highly effective leadership team in these senior roles.

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Managing Guide Dogs – our Executive Directors

The members of the Executive Team are:

Tom Wright CBE, Chief Executive
Deborah Bourne, Interim Co-Director of Fundraising & Commercial Director
Emma Foulds, Director of Marketing, Digital and Influencing
Beverley Hopkins, Interim Chief Financial Officer
Pete Osborne, Director of Operations
Hannah Wallis, Interim Co-Director of Fundraising
Kathryn Ward, Director of People and Performance


Tom Wright CBE, Chief Executive

Before becoming Chief Executive, Tom led the merger of Help the Aged and Age Concern England in 2009 to create Age UK. He was their Chief Executive for over eight years and was also chair of the Richmond Group of 14 leading health charities.
Tom has extensive experience in the health and social care sector and is a Non-Executive Director of NICE (National Institute of Health and Care Excellence). He is also a trustee of the Leeds Castle Foundation and a Trustee of the Imperial War Museum Development Board. His professional background is in marketing and consumer services as Managing Director of Saga and as Marketing and Development Director of Center Parcs.
His personal interests include volunteering for Guide Dogs as a puppy raiser (formerly called a puppy walker) and breed stock holder, running marathons, and history in general.

Deborah Bourne, Interim Co-Director of Fundraising

Photograph of Deborah Bourne

Deborah Bourne is Interim Co-Director of Fundraising & Commercial Director, acting up from her substantive post as Head of Committed Giving - half of Guide Dogs' Individual Giving Department.

Deborah has enjoyed a career in the retail and charity sectors for over 25 years, marketing well-known brands such as WH Smith, Guinness, Staples, Grattan and Subway and working with some amazing charities including Hearing Dogs, Leonard Cheshire and Barnardos. Deborah is married and lives in the countryside with two sons, a neurotic cat and a black Labrador with aspirations to become an Ambassador dog.

Emma Foulds, Director of Marketing, Digital and Influencing

Before joining Guide Dogs, Emma was a director at Brand Learning, Accenture, providing strategic consultancy to companies including M&S, AstraZeneca, Beiersdorf and Barratt Homes. Emma has been a trustee of Crisis for seven years, helping them with marketing, brand and communications.

Prior to this, she was at Procter and Gamble and managed a number of their beauty brands including Max Factor, Olay and Oral B. In her spare time, Emma is Mum to three children and attempts to go to the gym.

Beverley Hopkins, Interim Chief Financial Officer

Beverley Hopkins is Interim Chief Financial Officer, acting up from her substantive post as Strategic Finance Lead.

She has enjoyed a career in the Financial Services and Charity sectors for over 25 years, providing financial partnering and consultancy to well-known brands such as Zurich and Prudential Financial Services. 

Beverley is married and lives in a small village in Oxfordshire, which the team often referred to as Ambridge, with the Princess Tia (the chilled Golden Doodle).

Pete Osborne, Director of Operations

Photograph of Pete Osborne, Guide Dogs Director of OperationsPete joined Guide Dogs in May 2014 as Head of Mobility Services, managing the Hull community team and covering East Yorkshire and Lincolnshire. He was later appointed the Regional Head of Operations for the North East, covering Hull, Leeds, Sheffield, and Newcastle. Prior to that Pete worked for the RNIB, latterly as Head International Development and Partnerships/ Chief Braille Officer but also in previous roles which took him worldwide.

Pete took over from Wendy Rankin as Director of Operations here at Guide Dogs on 1 December 2019. He has an MBA with distinction from the University of Loughborough and BA/Hons English and Phonetics from the University of Leeds and his current guide dog is a four-year-old yellow Labrador/golden retriever cross called Nyle.

Hannah Wallis, Interim Co-Director of Fundraising

Hannah Wallis is Interim Co-Director of Fundraising. Acting up from her substantive post as Head of Legacy, Single Giving and Data – half of Guide Dogs' Individual Giving Department.

Hannah’s fundraising career spans 17 years, working directly for some loved charities such as Oxfam, Save the Children and Breast Cancer Care, as well as working in Creative and Gaming Agencies supporting the charity sector. Hannah has a little boy and a very enthusiastic Jack Russell Terrier. They both keep her very busy outside of work.

Kathryn Ward, Director of People & Performance

Kathryn Ward, Director of People & Performance for Guide DogsKathryn joined as Director of People & Performance in September 2019. Her remit includes People Services, Leadership, Learning & Organisation Development, Legal, Compliance & Safeguarding, and Volunteering. She is the key sponsor for the Team Guide Dogs transformation programme, as well as Diversity & Inclusion and Wellbeing.

Before joining Guide Dogs, Kathryn was Director, Senior HR Business Partner at Sotheby’s, and was a driving force behind their Corporate Social Responsibility program. Prior to this, her career was focused in HR in the City, with a short break sailing round the world in the 2004 Global Challenge. She brings a strong focus on the positive impact of bringing respect, equality, growth and well-being as fundamental values in the work environment.

Kathryn’s home life revolves around two cats, two children, one husband, daily yoga, infrequent running, and a sadly neglected garden.

Our policy on Executive pay

Guide Dogs is a growing, fundraising charity, with the ambition to double the number of people with sight loss that we support. To achieve this, we need to recruit and retain talented leaders with the skills and experience to help us meet our goals. The Board of Trustees, all independent volunteers, decide the level of pay for the Executive Directors, who are accountable to the board for ensuring we transform the lives of those we support. The Trustees use recognised benchmarks to ensure levels of pay are appropriate, and comparable with similar roles in organisations of a similar size and complexity. Benefits for Executive Officers are in line with those available to all staff. This includes a flexible benefits allowance of up to 3% of their salary. This is reviewed and discussed in depth annually, and this pay policy forms part of the contracts of employment of our Chief Executive and Executive Directors.

Guide Dogs is committed to greater transparency about voluntary sector pay and supports the recommendations in the National Council of Voluntary Organisations’ (NCVO) Report of the Enquiry into Charity Senior Executive Pay. Information on our pay policy and the pay of senior staff is available in each annual report. Our latest reported accounts are for 2018.

Employee involvement and employing people with disabilities

We are committed to transparency in our work and to involving employees in our decisions. We communicate with employees through day-to-day line management, team meetings, management visits to Guide Dogs’ offices, conferences and away days. We also communicate regularly through our intranet, internal publications and email. In addition, employees can raise any concerns they may have with elected Staff Representatives, which encourages a flow of information up and down the organisation.

Guide Dogs has been awarded the Two Ticks symbol by Jobcentre Plus. The symbol identifies employers who have undertaken to meet five commitments on the employment, retention, training and career development of employees with disabilities. We apply the same principles to anyone who becomes disabled while employed by Guide Dogs.