Guide Dogs On TV
We are Guide Dogs. And we’re here to help people with sight loss live the life they choose.
Children and adults. Friends and family. Whoever you are, our expert staff, volunteers and life-changing dogs are here to help you.
It is vital that we continue working hard to raise our awareness so we can reach as many people as possible who many need our help and TV advertising helps play a key part in this.
We are proud to have launched two amazing television adverts in recent years with an overwhelmingly positive response and incredible results.
From the day they're born
On 29 August 2020, we launched a new TV advert highlighting our support for children with sight loss, from the day they are born. The story is led by a little girl called Nell. Nell has a vision impairment and is focusing on navigating a school corridor. She smiles brightly as she succeeds and is praised by a Guide Dogs' member of staff who is Nell's real life Habilitation Specialist, Branwen.
Guide Dogs helps people with sight loss from the day they’re born.
Behind the scenes
Explore behind the scenes of our children's services TV advert to see how it was made and hear from our stars, including Nell.
By My Side
Our heart-warming By My Side TV advert stars guide dog owner Alex as a father watching his daughter’s football match. The story focuses on the relationship between a father and daughter, not sight loss, but an everyday scenario instead. We’re here to help people with sight loss live the life they choose.
You can help make a difference by becoming a volunteer.
Behind the scenes
We take a behind the scenes at our TV advert for Guide Dogs, By My Side, featuring interviews with the director, writers, and star.
Our report, ‘By My Side’, reveals that over 42% of people with sight loss feel they are ‘left out’ of everyday moments that others might take for granted, such as socialising, dating, family life or work.