Guide Dogs On TV

We are Guide Dogs. And we’re here to help people with sight loss live the life they choose. 

Children and adults. Friends and family. Whoever you are, our expert staff, volunteers and life-changing dogs are here to help you.

It is vital that we continue working hard to raise our awareness so we can reach as many people as possible who many need our help and TV advertising helps play a key part in this.

We are proud to have launched two amazing television adverts in recent years with an overwhelmingly positive response and incredible results.

From the day they're born

On 29 August 2020, we launched a new TV advert highlighting our support for children with sight loss, from the day they are born. The story is led by a little girl called Nell. Nell has a vision impairment and is focusing on navigating a school corridor. She smiles brightly as she succeeds and is praised by a Guide Dogs' member of staff who is Nell's real life Habilitation Specialist, Branwen. 

Guide Dogs Children Services TV Advert

Accessible version

Guide Dogs helps people with sight loss from the day they’re born.

Behind the scenes

Explore behind the scenes of our children's services TV advert to see how it was made and hear from our stars, including Nell.

My daughter is visually impaired and the latest Guide Dogs tv advert really moved me and my family. We didn't realise that Guide Dogs also offered other services, such as help and support for children. As a result we contacted Guide Dogs and have received amazing advice and support already. Thank you.
It never fails to amaze me what incredible work Guide Dogs do! After watching their tv ad I decided to make a difference and donate monthly to help them continue their life-changing services. I liked that there were so many different ways to donate too. Feels good that I can be part of something so incredible.

By My Side

Our heart-warming By My Side TV advert stars guide dog owner Alex as a father watching his daughter’s football match. The story focuses on the relationship between a father and daughter, not sight loss, but an everyday scenario instead. We’re here to help people with sight loss live the life they choose.

Guide Dogs By My Side TV Advert

Accessible version

You can help make a difference by becoming a volunteer.

Behind the scenes

We take a behind the scenes at our TV advert for Guide Dogs, By My Side, featuring interviews with the director, writers, and star.

Our report, ‘By My Side’, reveals that over 42% of people with sight loss feel they are ‘left out’ of everyday moments that others might take for granted, such as socialising, dating, family life or work.