250 Challenge

Streamers, gamers, creators: we need YOU! Take on the 250 Challenge from 24 April and help change the game for the 250 people who are told that they’re losing their sight every day.

What is the 250 Challenge?

The 250 Challenge is our epic new gaming and streaming fundraiser launching on International Guide Dog Day (24 April). It’s all about playing or streaming your way, while taking on a fun challenge involving the number 250!

From online gaming to playing board games with friends, having fun with your Twitch community to going live with a creative challenge on social media, there are so many ways you can get involved and raise vital funds for people living with sight loss.

Why should I take part?

Every day 250 people in the UK are told they’re losing their sight. It can be devastating. People with a vision impairment are more likely to encounter depression, loneliness, and unemployment. Guide Dogs helps people with sight loss live the life they choose, but we need vital funds to do this. That’s why we need you to be a game changer and take on the 250 Challenge.

Take on the 250 Challenge

Are you ready to change the game for people living with sight loss? We’ve got loads of inspo to help you find your perfect 250 Challenge and level up your fundraising. You could:

  • Play your favourite game for 250 minutes
  • Complete 250 levels
  • Start a £2.50 donation train
  • Do 250 sit-ups, burpees, or jumping jacks
  • Blow up 250 balloons (and pop them?!)

Check out our resources page for lots more ideas to spark your imagination, whether you’re into online gaming, offline gaming or streaming!

Whatever epic challenge you choose, it’s all about raising vital money for Guide Dogs.

Get started now

  1. Sign up to the 250 Challenge on Tiltify – you will need to create a Tiltify account, or log in if you have one already.
  2. Follow the simple steps on screen to create your 250 Challenge fundraising page.
  3. Publish your page once you’re happy with the page’s name and your initial fundraising goal – publishing is really important or you won’t be able to start accepting donations! Don’t forget to share your page on socials with your friends, family and community.
  4. Join our friendly community on Discord to ask questions, chat to other fundraisers, and get updates on all things 250 Challenge.
  5. Unlock incentives for hitting fundraising milestones between 24 April and 16 May - take a look below.

Hit fundraising milestones by 16 May to unlock incentives

We have some awesome incentives up for grabs when you reach certain goals in your fundraising, but be quick! You need to hit these milestones between 24 April and Global Accessibility Awareness Day on 16 May. Can you unlock one, two, or even all three?

  1. Raise £50 which could cover the cost of a guide dog’s visit to the vet and unlock a Guide Dogs snapback cap to wear with pride!
  2. Be one of the first 16 people to raise £138, which could buy a starter kit for a new guide dog partnership, and we’ll send you a Ubisoft game code and credit pack bundle. (Be quick - we have a limited number of bundles per gaming platform!)
  3. Be one of the first three people to raise £865, which could buy a birthing kit for a guide dog mum to safely deliver her puppies, and you can choose between a cosy Guide Dogs hoodie or a £40 Zatu games voucher to spend on a wide range of online and offline games and kit!

We also have three trophies there for the taking in these categories: Most Creative Fundraiser, Champion Fundraiser, Community Spirit.

Find out more about how to get your hands on incentives and trophies in our FAQs.

Support people with sight loss

By taking on the 250 Challenge for Guide Dogs, you’ll be helping us to provide vital services to people with sight loss, allowing them to:

  • Live actively – our guide dogs and specialist teams help people get out and about with confidence, going wherever school, work, or play takes them – and knowing that sight loss won’t hold them back.
  • Live independently – we provide expert advice and life skills training to give people the freedom to live life on their own terms, in their own way, so they can achieve their hopes and ambitions.
  • Live well – we support people through the emotional and practical challenges of sight loss, as well as introducing them to an inspiring community of people with similar experiences.
Freddy with his guide dog Tyson walking on university campus

Freddy's story

Freddy was born with Leber congenital amaurosis, which severely limits his vision except for some light perception. In 2022, when he was starting to prepare for university, Freddy got the news that he was being partnered with guide dog Tyson!

Freddy said, “It’s going to make such a massive difference. I’m planning to live alone in a hall of residence at uni. And obviously Tyson will be with me, he is enabling me to live away rather than at home.”

Freddy and Tyson have since gone off to university together and are settling in well.


Got another question?

Email us or join our Discord server.

In this section...

A Golden Retriever looks at the camera as it’s being stroked. Behind is a gaming PC lit by bright neon lighting

Need help planning or promoting your 250 Challenge? Check out our inspiring challenge ideas, how-to guides, and downloadable resources to help level up your fundraising.

A smiling woman wearing a headset sitting in front of a gaming PC. The room is lit in bright pink and blue neon lighting

Whether you're a regular streamer, gaming pro or just starting out - you can start fundraising and play a vital part in supporting people living with sight loss in the UK.