Other Corporate Partners

Partnerships built on shared value and impact

Our partnerships are built around the creation of mutual value and leveraging the unique services and offers that the organisations we work with bring. They enable people to make a real difference to the lives of those living with sight loss in their own communities, through their everyday activities, such as shopping, at no cost to themselves.

Our iconic guide dogs and our vast, ever-growing nationwide network of service users, supporters, volunteers and staff provide the perfect opportunity to support our partner's marketing and brand objectives, whilst raising vital funds to help adults, young people and children with sight loss live actively, independently and well.

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Virgin Red

We're delighted to have Virgin Red, Virgin's brand-new rewards club, as our latest corporate partner. 

When you join Virgin Red you will unlock over 100 ways to earn and spend Virgin Points on the everyday to the extraordinary from across the Virgin family and beyond.

And, with changing business for good at the heart of the Virgin brand, Virgin Red has made it easy for people to support their local communities and the charities they care most about with their Points for Good category - ensuring every point has a purpose.

Virgin Points can be donated to support Guide Dogs, enabling members to make a real difference to the lives of people with sight loss, at no additional cost to them.

Marks and Spencer

We are proud to have Marks and Spencer as a corporate partner - being a Sparks charity in their Sparks loyalty rewards scheme.

M&S shoppers can create a Sparks account online, via the M&S App or in-store which entitles them to offers, gifts and instant rewards. When members choose Guide Dogs as their preferred charity, M&S will donate 1p to Guide Dogs for every Sparks purchase.

M&S is committed to supporting its customers and the local communities it serves. By providing a means to help charities such as Guide Dogs through the Sparks scheme, M&S builds loyalty and brand equity with their customers, by helping the causes that matter to them most.

With the Guide Dogs iconic brand and nationwide reach of service users, staff, volunteers and supporters, we are looking forward to building a mutually beneficial ongoing partnership with M&S and help people living with sight loss.

Pets at Home

Guide Dogs has partnered with Pets at Home and the VIP Club loyalty scheme since 2015. During that time shoppers have raised over £908,500 worth of 'lifeline' vouchers for Guide Dogs, simply by scanning their VIP card when buying necessities for their pets.

This has enabled us to purchase much-needed toys, training and care equipment for our guide dogs, guide dog puppies and, more recently, our buddy dogs and companion dogs.

Our collaboration with Pets at Home is vital to our work, helping us to train and care for all of our dogs who ultimately enable people with sight loss to lead active and independent lives.

The mutual partnership benefits are numerous. At Guide Dogs, we have an ever-growing nationwide community of guide dog owners, volunteer fosterers (formerly called a boarder), puppy raisers (formerly called a puppy walker), staff, supporters and other volunteers who are dog and pet owners.

But best of all, people love to support an organisation where they can 'give for free'. With Pets at Home VIP Club, shoppers can support our amazing dogs and people living with sight loss, just by purchasing their everyday pet essentials.

eBay for Charity and PayPal Giving Fund

We have been working with eBay for Charity and PayPal Giving Fund since 2009, which has raised over £229,000 for Guide Dogs.

Supporters can sell items through eBay and donate a percentage of the sales. They benefit from their listed item being featured with an attention-grabbing charity ribbon and the possibility of a listing in the charity shop, as well as reduced seller fees and tax savings.

Buyers can choose to donate to Guide Dogs as their 'favourite' for future donations. In addition, Guide Dogs also has a shop on eBay where items can be bought in aid of Guide Dogs.

PayPal Giving Fund harnesses the power of technology and partners with leading businesses such as eBay and PayPal to make giving part of everyday life, benefitting charities such as Guide Dogs. For example, the PayPal App also offers another opportunity for people to make a direct donation and save the charity as their favourite for future giving. 

The partnership with eBay for Charity and PayPal Giving Fund provides a great way for all parties to mutually benefit and provides a channel to raise much-needed funds to support people living with sight loss.


Our partner since 2010, Giveacar is a not-for-profit social enterprise that organises the donation of unwanted vehicles to charity.

The UK's first car donation scheme, Giveacar collects any old car or motorbike that's gathering dust free of charge from anywhere in the UK. Depending on the condition, they then auction or scrap the vehicle with proceeds donated to the donor's chosen charity, such as Guide Dogs.

Helping people by taking the hassle out of getting rid of a scrap car, Giveacar provides the unique added benefit of enabling that person to support a worthy cause.

Get in touch with our corporate partnerships team