Corporate partnerships

By linking your product or service with Guide Dogs we can help you to drive sales and increase engagement with your customers and your brand through a corporate partnership:

Joint marketing

A cause related marketing campaign or an affinity partnership with Guide Dogs can help you:

  • Differentiate your brand
  • Increase brand share
  • Drive web traffic
  • Achieve huge PR value

Licensed products

Licensed products in support of Guide Dogs can drive sales and customer engagement, while helping to make a life changing difference to people with sight loss.


We are able to fully support all kinds of appeals, large or small, across the UK. A dedicated team at Guide Dogs will help manage and support the partnership from start to finish - from PR to volunteers.

Guide Dogs was honoured to have been able to join five other charities as a beneficiary of ITV's Text Santa appeal in 2014, read more about this amazing partnership.

Guide Dogs’ affinity partners:

Guide Dogs partners with corporates offering great deals to our supporters and in return we receive a donation; most raise over £5,000 a year for Guide Dogs which supports the work that we do. 

Thank you Sainsbury's

We would like to thank Sainsbury’s and their customers for continuing to change lives by supporting their local Guide Dogs teams up and down the country.

We’d love to hear from you!